Marketing for Alberta contractors, from the furnace room to the plant gate

Who signs the cheque decides the marketing

The fastest way to waste a marketing budget in this province is to treat a plant maintenance buyer like a homeowner, or the reverse. Here is how the three buyer types usually differ.

Most Alberta firms we talk to sit in two of those rows at once. That is fine, as long as each row gets its own pages, its own message and its own way of measuring success. Our services overview explains how to split the effort.

What we do, and what we never do

We are a marketing and business consulting service. We plan, build and run the parts of your business development that bring in calls, texts, bid invitations and vendor enquiries, and we advise owners on positioning and growth. We are not a contractor. We don't install, repair, service or build anything, we don't sub out work, and we will never price against you.

The work is organised into five services:

• Homeowner lead generation for residential trades in the Calgary and Edmonton regions
• Commercial and ICI marketing to get on, and stay on, the lists of GCs and property managers
• Industrial prequalification marketing so your safety program and records do the talking
• Recruiting-friendly websites, because in Alberta the next hire is often harder to find than the next job
• Bid and capability marketing for the documents and follow-up around a tender

Run the numbers before you hire anyone

A plan should survive a calculation you can do on a napkin. Take a Red Deer electrical contractor who does residential panel upgrades averaging $3,800, with a 35% gross margin, so about $1,330 of gross profit per job. If a qualified lead costs $95 and the office converts 30% of them, each won job costs roughly $317 in marketing. That is under a quarter of gross profit, which most owners accept.

Now look at the commercial side of the same firm. One property manager who sends six tenant-improvement jobs a year at $18,000 each is worth $108,000 in revenue. If it takes $4,000 of effort over a year (a proper project page, a capability sheet, two lunch-and-learn invitations, a follow-up routine) to win that relationship, the return dwarfs anything homeowner search can produce. The guide to moving from residential to ICI work works through when that shift makes sense, and when it doesn't.

Proof from our HVAC work

The results we publish come from HVAC and heating companies, where the method was built and tested. We present them as results from our HVAC work, not as electrical, plumbing or industrial results. HVACDeal.ca generated 500+ leads at a 12:1 ROI. BCWide.ca reached 3× leads in 90 days. CanroHeat.ca recorded 250% lead growth.

What transfers to an Alberta contractor is the discipline behind those numbers: a page for every service worth selling, tracked calls, honest reviews collected while the job is fresh, and a monthly report that shows cost per job, not just clicks. Each case, and the limits of what it proves for a contracting firm in Alberta, is laid out on the results page.

Every corner of the province

We work with contractors right across Alberta. The Calgary and Edmonton metros carry most residential demand, but the regional centres and the north each run on their own rhythm, from shutdown season around the Industrial Heartland to the agricultural calendar in the south. The areas page covers the Calgary region, the Edmonton region, Central Alberta, Southern Alberta and Northern Alberta, with what changes in each.

Who's behind Alberta.Contractors

Alberta.Contractors is part of the Sedighi.ca and SAZ.ca group of companies. It is a Canadian business headquartered in Vancouver, British Columbia, and led by Ali Sedighi, MBA in Technology Management, who has worked in digital marketing for 17+ years, since 2007, and has built 150+ live HVAC websites, including AlbertaHeating.ca. It works alongside Trades.Agency, the group's agency brand for the trades.

When you call, text or email, a senior strategist answers, not a call centre and not a junior account rep reading a script. The about page explains our working method, pricing lists the Trades.Agency plans, and contact tells you what to send first.