Marketing for Alberta contractors, house to plant

Services

Marketing services for Alberta contractors

Choose the service that matches the person who approves your work. Homeowners, GCs and plant procurement teams each need a different kind of proof, so we sell five separate services rather than one bundle.

Written by Ali Sedighi, MBALast updated:

Pick the service by asking one question: whose signature turns a conversation into a purchase order? If it is a homeowner, you need visibility and speed. If it is a GC or property manager, you need familiarity and paperwork. If it is an operator's vendor-management team, you need verifiable records. Each service below is built for one of those signatures, plus two that support all of them.

Homeowner lead generation in Calgary and Edmonton

This is for residential trades: heating, plumbing, electrical, roofing, renovation and similar work sold to people who own the house. It combines Google Business Profile work, service-area pages, paid search and review requests, aimed at the communities you actually want to drive to. A Calgary company that doesn't want to cross Deerfoot Trail at rush hour should not be paying for clicks from the far side of the city.

Start here if most of your revenue comes from homeowners and your phone is answered reliably. Details on the homeowner lead generation page.

Commercial and ICI contractor marketing

This is for subs and specialty contractors who sell to general contractors, property managers, condo boards, school divisions and facility teams. The goal is to be on the short list before the invitation goes out. That means project pages with real scope and dates, a capability statement, a clear service-area map and a polite, regular follow-up routine.

Start here if you already do some commercial work and want more of it, or if you want steadier revenue than residential seasons allow. Details on the commercial and ICI page.

Industrial and energy-sector prequalification marketing

This is for service contractors working on plant sites, well sites, pipelines and industrial facilities. Buyers in that world check safety credentials, incident statistics, insurance and references before they ever look at price. We make those things easy to find, current and consistent everywhere they appear, from your website to the vendor portals your clients use.

Start here if you are spending time re-sending the same safety documents to every new client, or if you suspect you're losing work at the approval stage. Details on the prequalification marketing page.

Recruiting-friendly contractor websites

This supports every other service. Alberta contractors compete for journeypersons and apprentices as hard as they compete for work, and most contractor websites ignore the job seeker entirely. We build or rebuild sites with a careers section that answers what a tradesperson wants to know: rotation or home every night, what tickets you pay for, what the truck situation is, who they'd report to.

Start here if growth is limited by crew size rather than by demand. Details on the recruiting websites page.

Bid, proposal and capability marketing

This also supports the others. It covers the documents and habits around bidding: capability statements, project sheets, a reference list, a tidy safety summary, and a follow-up schedule after every submitted price. It doesn't include estimating; your numbers stay yours.

Start here if you submit plenty of bids but win fewer than you think you should. Details on the bid support page.

What every service shares

Whichever service you start with, the groundwork is the same: accurate business details everywhere, tracked calls and enquiries, and a monthly report that ties marketing to real work.

How the services combine

Your business today Usual first pair Add later
Residential service, 3–15 trucks Homeowner leads + recruiting website Commercial and ICI
Residential plus some light commercial Homeowner leads + commercial and ICI Bid support
Commercial and ICI specialty sub Commercial and ICI + bid support Recruiting website
Industrial or energy-sector service Prequalification + bid support Recruiting website

Pricing for each plan is on the pricing page, and the results page shows what the underlying method produced in our HVAC work. If you're unsure where you fit, the contact page explains what to send us so the first conversation is useful.

Frequently asked questions

Can we start with more than one service?

Yes, but rarely more than two at once. A residential service company usually starts with homeowner leads plus a recruiting-friendly site; an industrial firm usually starts with prequalification marketing plus capability documents.

Do the services share one website?

Usually, yes. One site can carry a homeowner section, a commercial section and a careers section, as long as each has its own pages and its own calls to action.

Do you write our safety manual or bid prices?

No. Your safety program, estimates and pricing stay with you and your advisers. We present what you already have in a way buyers can find and verify.

Which service pays back fastest?

For residential trades, paid search on emergency and replacement work tends to show results first. For commercial and industrial firms, payback is slower but each won relationship is worth far more.